Our projects
Ursa Major Ursa Major is a US-based (Vermont) skincare brand with simple, effective, natural products for modern men. See their site: https://www.ursamajorvt.com
At KJ Creatives, we sharpened their messaging across email, website, and content to drive conversions.
What We Did:
Rewrote email campaigns for punchier subject lines and clearer calls-to-action.
Fixed blog and SEO content for better flow and search rankings.
Streamlined website copy on https://www.ursamajorvt.com to cut fluff and highlight benefits.
Unified their brand voice everywhere.
Results:
25% lift in email open rates and clicks.
Smoother user flow on site pages.
20-30% better campaign performance overall.
We made every word count to boost trust and sales.
Lotus Moon Lotus Moon is a small US-based skincare brand that focuses on vegan, plant-based, and clean beauty formulas. Check their site: https://lotusmoonskincare.com
We refined their storytelling while keeping the earthy, conscious-beauty vibe strong.
What We Did:
Tuned email campaigns for higher opens and engagement.
Optimized website copy on https://lotusmoonskincare.com for scannable structure.
Amped up narratives around ingredients and values without diluting personality.
Clarified product benefits across email, website, and social channels.
Results:
30%+ jump in email engagement.
Cleaner site messaging that converts better.
Up to 35% improvement in campaign metrics.
We blended heart with hustle to connect deeper while keeping the brand feel natural, ethical, and premium.
Colorado Aromatics
Colorado Aromatics offers natural, herbal skincare using farm-grown botanicals. View their site: https://coloradoaromatics.com
We overhauled their communication to make products pop.
What We Did:
Email Flows: Built welcome series, education emails, and promos that nudge buyers to checkout.
Landing Pages & Website: Rewrote copy on key pages for benefit-first language, simple ingredient breakdowns, and trust signals.
Product Descriptions: Made them short, persuasive, and focused on results, usage, and naturals.
Results:
40% more time on product pages.
Higher email click-throughs.
Clearer grasp of offerings, lifting conversions.
Customers now get the value fast and buy with confidence.